USA Brand

Welcome to the University of South Alabama Brand website, a resource that will help the entire USA community effectively apply the different elements of the USA brand to our marketing and communications.

If you are responsible for the creation or implementation of marketing and communications materials — brochures, magazines, print ads, signage, websites, electronic messages or others — you should be familiar with USA’s brand messages, visual identity and style guidelines. They will help you create materials that complement other USA marketing materials, strengthening the impact of your own communications as well as the USA brand. For information and background on the branding process, please visit the FAQ section of our Brand Guidelines.

The Brand Guidelines section of the website will assist you in consistently utilizing the University’s brand foundation, key message, logo, visual identity, and business system. In addition, this site contains correct downloadable versions of the USA logos, as well as business system templates and a sampling of frequently used photography.

The elements of the USA brand were selected as the result of a rigorous and inclusive process overseen by the USA Marketing and Communications Advisory Committee, a group that included representatives from throughout the University.

Designs developed by internal units of the University, or by outside vendors, may be submitted to the Office of Marketing and Communications or to the Office of Publication Services to ensure consistency with the standards within this manual. Upon review, if materials produced by campus offices or departments do not comply with the brand guidelines, these offices will outline and assist with the appropriate modifications.

To request assistance with a project, please visit the Marketing Services section of our website, or contact us at